Welcome to our new blog dedicated to horse owners and professional farriers who want to forge firm foundations with horses, in business and for life. We will feature articles and tips for horse owners along with strategies for professional farriers who want to strengthen skills and broaden their business. Please bookmark this site, subscribe to our feed, come back often and tell your friends!

Doug Butler, PhD, CJF, FWCF

Now let’s begin…

Horses are an important part of the economy of other countries as well as here in America. Under-developed countries depend more on the horse as a beast of burden than as a sporting or leisure time activity. Their owners use horses to sustain their families. All horses need regular competent hoof care to remain sound and serviceable. There are great opportunities to help developing nations take better care of their equines.

Horseshoeing is an art or skill, but it is also a science. A background in the sciences, especially anatomy and physiology, becomes a necessity when diagnosing, treating and discussing such ailments with an educated professional like a veterinarian.   For this reason, and because a farrier is often considered by the public as an expert on horses, many are finding it advantageous to get formal training at a trade school, college or university.

There are about 50 public and private schools in America that offer some type of training in horseshoeing. These schools vary tremendously in length and content. In many countries, horseshoeing schools are sponsored by the national government. The schooling system is tied to an apprenticeship system. Examination and licensing are administered by guilds with state support. Most European countries treat horseshoeing as a profession. In America, to be respected as professionals, horseshoers must be professional!

With proper training, there is good reason to be excited about the future of horseshoeing. A word of caution:  horseshoeing is not what it is frequently made out to be. False claims, some as advertisements for short courses, others as poor journalism, have been published over and over again.  They make horseshoeing out to be ‘easy money’ performed by persons with easily obtained skill. Prices have been inaccurately quoted and yearly income figures have been grossly exaggerated.  Such publicity has encouraged people to enter the field with little or no training. Incorrect perceptions have hurt horses as well as people.

The public should be able to feel as confident about having a horseshoer work on their horses as they do a veterinarian or other professional. It takes time and study and diligent practice to become a highly skilled farrier.

Certification is desirable but is not required. Other factors involving the farrier’s character and business practices have an equal or higher value to horse owners.

All certification available in America is voluntary. The process of preparing for and taking the exams will make a better horseshoer. Passing an exam will increase confidence and value to their clients, and for that reason it is desirable.

The American Farriers Association (AFA) took the lead in providing certification exams for its members. Candidates must pass both practical and written tests. However, there is still a need for improvement as the highest certification level offered in America is considered equal to the lowest or entry-level registration in the UK where farriers are examined by the Worshipful Company of Farriers (WCF).

It takes time and training, close supervision and a lot of practice to obtain skill in horseshoeing. There is no easy way or royal road. Character development is a slow and often painful process. Capital is required to assemble the tools, equipment and inventory of shoes and supplies needed to go into business. Then, depending on the area, a farrier must be patient as it takes time and consistent effort to build up a sustainable business.

Horseshoeing can be a great career with a promising future for those who like the work and are willing to become skilled at it. It appears there will always be room for a horseshoer who is competent and dependable. If one chooses to enter the profession, they should decide to be that kind of farrier!

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Doug Butler Enterprises, Inc. helps those who want to forge firm foundations with horses, in business and for life.  Call 1-800-728-3826 and Press 1 www.dougbutler.com (for ordering products) or visit our website www.butlerprofessionalfarrierschool.com.

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What should horse owners expect from their farrier?

You, the horse owner, have a right to expect a well-trained and experienced professional to care for your valuable horse(s). Unfortunately, some farriers short-change their education by not acquiring a firm foundation of basic knowledge about their craft. Even those who make the sacrifice to attend a school don’t use that time wisely in study and practice to get the most out of the experience. Schools vary in quality and intensity. Sometimes a farrier’s lack of knowledge and skill is the instructor’s fault; some times it’s another student’s fault; but mostly it’s the individual’s fault for underestimating the complexity of the subject and the dedication required to really learn and master the farrier’s craft. A mentally lazy attitude cheats and prevents a person from being all he or she could be. Here at Butler Professional Farrier School, we can tell the kind of farrier a student will be by his or her attitude toward learning. We try to accept only those interested in learning to be the best. More experience is needed after school to be competent. You want your farrier to be studying and learning every day. He should be learning from every horse and be better today than he was yesterday. Since you are paying for farrier service, you have a right to expect excellence. Seek out a farrier that is humble enough to be constantly learning. If you have questions about horse care, he should know the answers or be willing to refer you to someone who does. Expect him to share his knowledge with you and refer you to another equine professional specialist if a problem warrants it. Although the farrier may have strong opinions based upon his or her experience, each should be able to explain reasons for that belief. You should expect your farrier to act with integrity and honesty. You should be able to trust him or her.

You have a right to expect your farrier to arrive ready to work at the appointed time. If there is a problem that causes the farrier to be unavoidably detained, you should expect to be notified in a timely manner. You should expect to be reminded the day before of appointments made previously. If you call your farrier with a question, you should expect an answer by phone or e-mail within 24 hours. Farriers who plan ahead will have the supplies and tools needed to shoe your horse on the appointed day. They will do their best to meet your expectations, because they believe you, the customer, are the sole judge of their performance. Since your farrier knows you expect him to be on time for appointments, please be aware he also wants to be on time for his other clients and may have to cut his discussion short to assure others of a prompt arrival time. If more work needs to be done than was scheduled, expect to make another appointment.

You have a right to expect a farrier to treat your horse(s) and property with respect. If work becomes unsafe for the horse, or the farrier, you should be advised of possible options and given the choice to make the decision of how to proceed. Restraint measures should not be applied without your consent. If veterinary assistance is needed, you should make that decision. You have the right to expect the farrier to clean up before he leaves. He should pick up nail stubs, sweep up, and deposit manure and hoof clippings in refuse containers. You have a right to expect a price estimate before work begins giving you a choice to accept or reject the proposed treatment option. Your veterinarian’s advice should be weighed along with your farrier’s advice. They won’t always see things the same way and you need to make the decision of what you think is best for your horse. Often the decision comes down to who you trust and what seems to be the most practical.

What does your farrier expect from you, the horse owner?

Your farrier has a right to expect you to honor your appointment(s). The farrier expects you to provide the necessary information that will allow him or her to do the best job for your horse. If you have concerns, he expects you to be frank and honest and share those with him. He expects to be regarded as a professional and receive consideration as such. If something in your schedule changes, the farrier expects you to notify him 24 hours before the appointment so he can change his schedule and reschedule your appointment. Horses should be caught and their feet cleaned, if necessary, before asking the farrier to work on them. Either you or your authorized representative should be present to catch and hold the horse(s) and discuss any unusual foot conditions or concerns.

Your farrier has a right to expect you to provide a safe, dry, level, well-lighted place to work. Unfavorable conditions will not allow the farrier to do his best work. Your farrier has a right to expect you to provide a well-mannered horse that has been trained to stand for trimming and shoeing. Both of you have the right to stop work if you think conditions are unsafe. Having a companion horse nearby often helps the horse being worked on stand better. Your farrier expects you to be committed to your horse’s welfare. He expects you to care for the horse in a humane manner.

Your farrier has a right to expect prompt payment for services rendered. Unless other arrangements are made in advance, expect to pay for services when they are rendered. No businessman can operate very long without capital that comes from honest labor. Don’t expect the farrier to come unless the previous bill is paid. Farrier work is hard, challenging and dirty work. Since farriers don’t receive a salary, but are independent small business owners, they depend upon your payment to operate. Refer business to your farrier if you are pleased with his work. The best recommendation you can give is, “He [or she] is my farrier.”

When expectations are met, business is good, and life is enjoyable. When expectations are violated, sooner or later, relationships and business go downhill. Try to exceed expectations!

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7 Farrier Fundamentals

January 29, 2010 0 comments

It’s important to have a memorized sequence of performing farrier skills so  nothing is left out.  This is the sequence we teach at Butler Professional Farrier School.  The image in the mind guides the craftsman’s hands.  This sequence must be practiced until it becomes a habit.
1. ASSESSMENT
Consider horse, shoe wear, and conditions
2. TRIMMING
Consider position of [...]

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FAQ #13 Why does a horse get nail-quicked?

January 22, 2010

Hoof wall thicknesses vary. There is a very small margin for error. The farrier must pay close attention to selecting and driving each nail.  Not all nails are manufactured perfectly, and misshapen nails might not drive straight.
However, nail quicking isn’t the only kind of quicking that can affect a horse – he can also be [...]

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Trustworthy Farriers Horse Owners Can Depend Upon

January 15, 2010

Farriers perform a valuable service for people who care about their horses. It’s important to be trustworthy and do the job right.
Let me share a true story. A stone mason was laying very large stones for the walls of a large church building. One of the stones had a crack on the [...]

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FAQ #12 What hoof knife brands are the best for their money?

January 15, 2010

I believe the NC Tool hoof knife is the best value for the money.  They come sharp and are easy to keep sharp.  And they are relatively inexpensive to replace.  I think the best hoof knives in the market are Ringel knives.  I use them in my work, for they are made of high quality [...]

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5 Farrier Business Tips to Avoid “Running to and Fro”

January 7, 2010 3 comments

By the end of the first week in January, many people have already abandoned their new year’s goals.  Others are perplexed — “ever learning, and never able to come to the knowledge of the truth.” (2 Timothy 2:17)
There is much confusing and even false information in the farrier industry.  It’s up to each horse professional [...]

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7 Farrier Tips to Increase Value in Customer Relationships

December 30, 2009 2 comments

Here are seven guidelines and important questions to consider in establishing and maintaining good farrier-client relationships.
1.  Be on time for your shoeing appointments.  It is easier to build a good long-term relationship when the first impression is favorable.  If you wish to be successful, you must advertise success.  Are you making a good impression?
2.  Build [...]

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FAQ #11 In my horseshoeing business, what is the best way to raise my prices for trimming and shoeing?

December 28, 2009

This question and its answer depends upon your experience, length of time in practice, how many clients you currently have, status of your local economy, competition, etc.   Do you provide perceivable value for your clients?  How will you communicate this change — will you call and tell them, send them a letter,  postcard or email, [...]

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FAQ #10 Do I have to read all the pages in The Principles of Horseshoeing (P3) before coming to your school?

December 15, 2009

Answer: You are not required to read all the pages before you arrive.
You’ll find after enrolling and completing the application process that a copy of P3 will be sent to you, and you are at liberty to use your copy to read and study as you wish. There is a homework assignment [...]

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5 Tips to Select a Sound Horse

December 9, 2009 2 comments

We all value our animals — both in terms of money and our emotional attachment to them. Although there are fewer horses today than a hundred years ago, there are more people who own horses, and individual animals have a much higher value.
Many well-meaning people buy a horse just because they become emotionally attached [...]

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